the McGovern Effect
George McGovern wrote a piece against EFCA in the Wall Street Journal, and has been leading the charge, employed on radio commercials voicing his opposition.
A thought I have about McGovern, and call it the “McGovern Effect”: if you hear that McGovern is being employed as a major voice for a political cause, you know it’s for a conservative cause. The only reason someone is going to have McGovern say “I’m George McGovern and I approve this message” is to impart the message “Even George McGovern!!!” (Nixon goes to China, McGovern has an amicus against Unions.)
Off the top of my head, I can’t think of any “Conservative Heroes” with that same effect. Maybe in the next “40 year window” one will emerge.