Something that starts with the word “Clear” has purchased the “citywide wi-fi cloud” rights, from out of the ashes of the previous agreement that Portland had with some other entity and which proved to be a failure.  Their marketing campaign apparently consists of cupcakes, a metaphor wherein sprinkes are thrown about and swirled onto the frosting — that is the wifi on the city.

So Clear Something set up a display at the end of the Park Blocks — you know the spot if you’re around here, kitty – corner to the Scientology Celebrity Center.  There were three giant plastic cupcakes encased in glass.  The third one had confetti blowing in the air, with some confetti attached to the frosting.  I rounded the block, not wanting to see whatever their presentation was but wanting to find out the answer to a single question.

The answer was no, they were not actually giving away free cupcakes.  Which doesn’t make too much sense for a Cupcake Campaign, does it?

This entry was posted on Friday, January 16th, 2009 at 8:32 pm and is filed under On the Ground. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.