The Kid’s Ain’t Alright.
A few years back, I read through some articles from the trinity of bland news-weekly periodicals published in the wake of some suburban school shootings.
Here’s what I learned: today’s kids are… alienated. They can also be pretty cliquish. That’s the nature of today’s kids.
Sometime later, I read some new articles from the same outfits. These articles look at the lives of pre-teens, or as they’ve been re-segmented — tweens. What I learned: Makers of various products are marketing hard to this group. They also tend to like fantasy — which is why Harry Potter is a phenomenom.
Brand new developments.
A month back, I gleen some new revelations from The New York Times Magazine. Today’s teenagers, apparently, are horny. And a bit sullen, I might add.
So to review, the drastic changes that are occuring in youth: at an early age, marketers are trying to get them, or through them their parents, to buy lots of schtuff. They like fantasy movies. When they reach puberty they become horny. And, they develop a general sense of alienation, and tend to fall into little groups.
Brand new developments…