“Meet progressive Brent Welder, community organizer, friend to Barack Obama and ally of Bernie Sanders. Welder wants to bring Obama-Sanders progressivism to Kansas,” a cheery female narrator says at the beginning of the 30-second ad. “He’d raise the minimum wage to $15 an hour, wipe out tax breaks for big corporations, make college completely free. And he supports single-payer Medicare for All.”

Only then does the narrator get to the rub: “We don’t need more Obama-Sanders progressivism. Brent Welder. Too progressive for Kansas.” 

You do have to spot-light the means in which Obama gets tied to Bernie — even as Bernie represented some form of rebuke to Obama (who was part of the Hillary clearing national party push), and slowly we start seeing the march of a contingent of political elite who’d slide Obama as “Socialist” or something of the kind come to a measuring-stick in opposition to a populist stature of Trump and Sanders — ’round about trade issues, and some foreign policy… and particularly in Trump’s case, just general boorishness…

— See Max Boot as representative of the “Never Trumpers”, and keep away with a ten foot pole…

For the general election, the cherry voice will be turned sinister.  The word “Progressive” will be turned to “Socialist” – float the image image of Alexandria Ocasio-Cortez  morphing into Hugo Chavez, maybe?… Dunno if they’d stick with Obama, who probably has acquired enough of a vague out of limelight positive imprint beyond the partisans they hope to attract in the primary and keep horded in the general.