When The New York Times Magazine issued a new “redesign”…

a publication within a publication, I may add, that has had some reasonably in-depth articles addressing this and that issue that you’re hard-pressed to see in the “regular” newspaper of the New York Times.  Long Form Journalism and all that…

… as well as our blog-o-listo-thingy of the moment trend …

But be that as it may… the query.  Expressed in In These Times here.

The Editor’s Letter gushed about new typefaces and heavier paper stock, and boasted, “You will also find, I am pleased to say, more pages of advertising than in any issue since October 2007” (a line that has since been changed in the online version).

Who are they trying to impress by pointing out that they have a whole whole whole lot of advertisements?  Because you know… generally speaking, those things are at best necessary evil and …

… unless they’re trying to impress potential advertisers.  Wait.

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