“Paid for by Philip Morris USA”.

The next sentence offers up whatever organization Philip Morris USA is funneling its money into — something like “Oregonians Against Taxes” or something or other.   I don’t know what the Campaign Finance Law is that requires that Philip Morris can’t just rummage straight to “Oregonians Against Taxes”, but it seems to be a good one.

The rule of thumb seems to be that if you want the name to be remembered, you place it at the end of the advertisement.  If you want it forgotten, it is thrust quickly at the start.

But the line “What?  I thought this was a tobacco tax!”, said by the man at the kitchen table with his wife sincerely investigating these things they must vote on once he learns that it is more than just that — it is a constitutional amendment– clashes with the opening “Paid for by Philip Morris USA”.

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