My general impression with a debate over Syndication over Network Radio in regards to “liberal radio” is simply this: you needed a whole block of programming in order to get a basically new format on the air. Thus, at least at the start, you needed a network.

The syndicated Ed Schultz needs Air America at the moment for the simple fact that he needs programming to bump up against. (You could probably toss his show, and for that matter a number of “Air America programs” into a basic right-wing talk station here and there, but you probably can’t have it that way everywhere.)

Whether any of this succeeds or not, I can’t tell you. I imagine local programmers shortly being able to drop in these local home-brewed talk radio hosts from the “Democracy Radio” somewhere before Franken or after Randi Rhodes. Or at least that option would help that syndicate succeed.

……….

In other radio news, I get the feeling that Portland’s 970 AM is being transformed into a transported 910 AM:

Consider:

OK..Let’s get right to the radio news, since that’s what’s on the minds of many at the moment. Tom Leykis makes it official.

These are ALL the changes at the moment.

Note while you are at it that the Phil Hendrie sight no longer has the time of his re-appearance in Portland as being at 9:00 pm, suggesting that the block of Tom Leykis to Phil Hendrie from 3 pm to 10 pm remains in tack.

Notice this comment as well:

i just got an email from 970’s P.D here is his response:

Thanks for the input. I’m hoping to meet with Rick and discuss the possibilities with 970am.

The signs are there. All you need now is to throw Clyde Lewis in as a package deal, and we’re all set.

………………….

One last bit of curiosity. (And here’s the link to my odder blog.)

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