In the minor hoop-lah over the general ratings success of Air America Radio (I hear Al Franken is beating Rush Limbaugh in the New York market), despite what is (or was) apparently a nonsensical business plan and some serious and embarrassing bumps, one thing I keep bumping into just jumps right out at me:

The precise ratings increase in the Portland market are immaterial. Do not judge it by ratings increase. Dead air would’ve beaten the old programming that was featured on KPOJ 610 AM. It was a Clear Channel property, for lack of a better format, serving as a warehouse fir some auto-tracked 50s do-woppiness. Filling space, as inexpensively as possible.

Broadcast anything other than that, even mixing the music up in a slightly less pre-canned configuration, and by default you would have a sudden increase in your Arbitron share.

Curiously enough, Clear Channel still owns that frequency…

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