“I believe we need a president who doesn’t just say ‘start your engines,’ but says ‘we’re here to start the engines of the economy by putting America back to work” — John Kerry

Bad soundbite. Doesn’t have any zip to it. Granted, it goes into the generic theme that is being crafted for the 2004 campaign — the president does a photo-shoot; refer to the limitations that the photo-shoot has and destroy the myth (“Mission Accomplished?”, and “Hey, NASCAR Dads… are you better off than you were 4 years ago?”

But… predictable and lingering is this soundbite.

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